Jack responded and like many art things in the world there are things happening almost exactly the same time... so you don't miss it here is Jack's comment in full.
Hi, it's Jack from Rubbish Seaside here and to be honest, I don't really know what to tell you other than this is the first time I've seen Toby's work. Unfortunately for me, I have no way of proving that - short of publishing my browsing history for the last three years (which flat-out isn't going to happen) - so I'm afraid you'll largely have to take my word for it. However, I can tell you this: The very first one I did (the Cleethorpes one) was in response to a request received by RedMolotov.com, a company I freelance for. Other than that, there's a far more valid charge of plagiarism to lay at my door and that's Viz's iconic Skegness poster. I'll happily cop for that one but in the case of your friend I'm afraid you're barking up the wrong tree.
All the best,
When I opened the Metro the other day I saw the headline
"Man gets real about the Great British seaside with brutally honest postcards,"
Sadly it wasn't who I thought it was.
You see, in May 2013 I went to Hastings' Dragon Bar to see an exhibition by a desinger I admireToby Stevens http://www.tobystevens.co.uk/ and saw a really great exhibtion of imaginary posters of seaside places done in the style of a British rail poster of the 1950s.
This is the bit where I might write quotes and theorise like great artists steal and theft as homage is standard in modern art life. In this case I don't have time to ask Jack Hurley, http://rubbishseaside.com/
Sadly, I don't know the artist in question - and when I looked on his extensive blog https://loudribs.wordpress.com - aside from pastiches of Shepard Fairey there is nothing that really looks like the Rubbish seaside series.
In the Brighton Argus the other day there is a telling quote, "The inspiration for the posters comes from Mr Hurley's upbringing in Portsmouth and then Teignmouth in Devon. " I should add Toby Stevens work.
So this is really for people to know that 2 years before Jack's seaside pieces - there was another series of Rubbush seaside posters that pre-date and have a number striking similarities. http://www.theargus.co.uk/news/14320968.Seaside_postcards_to_shock__surprise_and_make_you_laugh/
You can buy Toby's work here: http://shop.tobystevens.co.uk/collections/frontpage/products/whitstable